Advertising is the backbone of many online businesses. When it comes to websites, advertising can become a great source of revenue for the media seller and website owner and can also be a good way of displaying relevant information to the visitor. With video, your visitors get to see high quality moving images they can relate to and understand very quickly.

A major consideration for website owners is where they allow these video ads to be positioned. This will be a major factor in determining the level of viewing time and the eventual revenue potential.

Streaming videos are the rage today. By capturing or keeping the attention of the person viewing the ad the chance of your advertisers getting a sale from that ad increases. If your advertisers see results they'll be back for more.

There are advantages to a well thought out website video and it is up to media sellers to communicate the main selling points and general visitor profiles to potential advertisers.

Video ads can not only make your website appear more professional and visually appealing, but can also have an effect on your own conversion rate if you are selling products or services from your website. If you do use video to communicate with your visitors, you can not only create a consistent theme for presenting products and services from advertisers, but also use them to promote your own.

Remember that Video ads are not a standard size. Choosing the one that suits your page will ensure the professional look while getting the point across. When your customers view a video that attracts and holds their attention this is all the proof you need that this method of advertising is working. Therefore, what you must do is test different ad formats and set up some kind of tracking. If you find that people are spending more time on pages where videos are placed, then you can assume they are interested in the format and general layout of the page. If you track how many people are viewing the videos, then even better.

What you must also do is create a page template where video does not look out of place. Making the format look like it has always been there will subconsciously reassure the visitor and will help to build a comfortable platform for your business.

The length of the ad is another consideration. Lengthy ads are not preferred. Thirty seconds seems to be the maximum to aim for. Shorter ads may generate more interest and again it is up to you to discuss these points with your advertisers. Not all websites are the same and not all ads work on all websites.

Brand only advertisements are now being offered by service providers to keep the advertising content safe and of a tasteful variety. The most common method today of embedding video in a webpage is by using in-page players. This type is preferred by more content providers because the in-page format is the easiest way to display video on your website.

Normally placed to the side of the page, this type of video advertisement has the added benefit of immediate playback. Combine that with the fact that the viewer of the ad never leaves the original page and you have a great set-up.

In-player ad serving is another option. When the viewer clicks on the in-player icon, within the ad itself a video overlay will appear. Best is the fact that this type of video ad does not interrupt the normal message of the website and many website owners are opting for this version of video ads. The technology behind in-player ad serving does not require a great deal of synchronization between the developers of the ad and the website owner. Regardless of the type you choose, video ads are here to stay and will become more popular as we move well into web 2.0, 3.0 and beyond.

This article May be used on other sites but this resource box and all live links MUST be left intact. Andrew Long writes content for advertising websites and runs a subscription service for webmasters and website owners called ARC, which offers advice, tools and tips on how to sell advertising. It also includes topics about Advertising For Your Website and Webmaster Revenue

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