The following
article can be found on ezinearticles.com at the link below:
I
recently had an interesting question from a customer I created a
television commercial for. It was a 30 second spot for a text messaging
service, and they wondered if they should run it as an online video ad
first, as a 'tester' .
I thought this was a pretty ingenious idea, for quite a few reasons, so
I offered the following insights and suggestions:
1. Running the commercial initially online, as a video ad, will save
money because it's free.
2. The online video ad will generate interest and create brand awareness
at the same time...for free.
3. The video ad can be watched over and over again, sent to friends for
them to check out, and the viewer can even bookmark it to return to the
page later for information about this text messaging service.
4. It's FREE - FREE- FREE
5. The viewing audience for this customer's product (text messaging) is
friggin' built in...It's the same demographic that watches video ads
(18-44).
6. You can literally track views in real -time if you are the compulsive
type. No more waiting to see how well your commercial effects sales. Now
you can track who sees it, how much of it they watched, where they live,
what they're wearing, and whether they're democrat or republican...ok, I
made those last two up - but the rest is true!
My suggestions were:
1. Run the video ad on video sharing websites, as well as their website
as a 'click-to-play'.
2. Create a YouTube channel and send their video ad to current
subscribers
3. Definitely add the video ad to Revver and BlipTV
4. Create a MySpace page for the product, and use
PimpMyPage.com to make it really
pop...connect with their audience
Now keep in mind, I create TV commercials as much as possible...it pays
more and I still believe in the medium. But I gotta say, this online
video ad stuff is starting to make a whole lot of sense! If you're
looking to cash in on the online video ad rush, here are some of the
premier companies that I think create the best video ads at the best
prices:
CommercialMaker.com
(video ads, TV
commercials)
Video4site.com
(Video ads, Virtual
spokespeople)
Overweb3d (virtual spokespeople)
InnovateAds (video ads, Virtual
Spokespeople)
Hope this helps. Drop me a line and let me know if you have any topics
you'd like to see tackled.
Happy viewing
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