The following
article can be found on ezinearticles.com at the link below:
When I tell people that I create video ads for a
living, almost immediately they say, "oh, pop-ups?" or ,"oh those ads
that play before videos on
ifilm?" Usually some
variation of that sort of comment. I realized that many people are
confused about exactly what an online video ad is. So here is the
run-down.
A video ad is basically a commercial or video that plays on a website
for marketing or informational purposes . A video ad is just like a
television commercial, except it's on a website instead of on TV, and
users generally choose to watch it to learn more about a
business, its products, etc. In fact, many people call video ads 'webmercials'.
The
biggest benefit of a video ad is that it enables a business to deliver
the most pertinent information and their product or service in less than
60 seconds. This makes video ads a very useful tool for businesses with
complex products or services, or multiple products and/or services. A
video ad also allows the business to sum up the key points of their
company, and grab a viewer's interest before the visitor is tempted to
leave the website.
In 2006, the number of high-speed Internet customers surpassed the
number of dial-up users for the first time, which created an optimal
environment for businesses utilizing video marketing on their websites.
As of this writing, over 40 million U.S. households have high-speed
Internet access, and that number increases daily. This has caused online
video activity to skyrocket, not just in businesses, but in private,
user-generated sectors as well.
Websites like
YouTube,
Revver,
ifilm,
and over 50 other video sharing websites have had no trouble finding
abundant content to deliver to viewers. Furthermore, because of the
aforementioned climb in high-speed users, video sharing websites are
finding sizable audiences in record time.
Online technology has finally caught up with online usability, making it
easier than ever to incorporate streaming video, video ads, virtual
spokespeople, complex flash content, and other rich media forms to
capture viewers attention...and dollars. In fact,
CommercialMaker.com often points out the research results
by MSN
and
DoubleClick that found that “Internet video ads
incorporating sound and visuals increase sales and brand awareness by
71%.” - Now that's
nothin' to sneeze at!
In future posts, we will discuss what proves to be the most effective
form of online video marketing, the best way to use online video ads,
and what length of online video ad is best for a website versus what is
best for
pre-roll (before a video segment on a video sharing
website).
If you have any questions related to online marketing, online video
technology, video editing techniques and software, etc., give us a
holler, we'd love to hear what's on your mind, and also explore
possibilities to deliver beneficial technology to the hungry masses.
Back to Articles
Staff picks |
